How to Improve Your Google Ranking

Following last year’s Google Hummingbird update, along with the saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it is becoming increasingly difficult to be noticed online without paying Google for the privilege. These tips may not make your website the first one to appear in the list, but they just may help your Google ranking  move up a little.

No matter what you do to improve your Google ranking, make sure you make a site that you want to visit. If you’re gaming the system, sooner or later Google, like Facebook, will figure it out and change their formula. You’ll end up plummeting in the top Google search results and wonder why.

6 Tips to Improve your Google Ranking

Unique and Relevant Content

Quality content is the number one driver of your Google ranking and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.  

Tag your content and media

Make sure that your site is optimized for the search engines and that all meta tags and robot tags are constructed properly. These tags are not visible on your web page but Google looks for this title tag and it’s one of the most important on page elements for Google. If you have been placing images on your website without bothering to place ALT tags, now is a good time to add them. An “ALT tag” is just a way of putting a brief description of what your picture shows. 

Redirect your URLs

Often website owners don’t realize that are seen as different pages by search engines. This can result in any links that you receive being diluted between the two pages. The solution to this common problem is to tell Google that you want all the links and clicks from  to be counted towards. This can be easily implemented by using a permanent 30 redirect link from one pages to the other.

Push Social, especially Google+

In the “post hummingbird” Google search world, social referrals are now counted as indicators of “content quality”, but not as internal links. The only exception for this is Google+, the foundation layer for all of Google ranking going forward. If you share content out on Google + and people indicate they like it by clicking on the Google + button this will help with Google ranking of content. So if you don’t have you +1 button intergraded to your site yet, be sure to add it.

Comment on Relevant Sites:

Commenting on forums relevant to your industry is crucial. Commenting and adding a link back to your content on forum posts and blogs is a great way to increase links to your web site, and is a great way to drive some new viewers to your web site. Users who over-indulge in self-promotion will be perceived as spammers which may result in your efforts to be simply ignored, or, even worse, your website being added to blacklists.

Build Links with Bookmark and Directory Sites

As we all know, one of the factors that contribute to a page’s Google ranking is the number of links pointing to that page. One way to increase the number of quality links to your site is by submitting it to as many social bookmark sites that you like. Also, submit your site to as many directories as you can, especially to those with high page rank like DMOZ or yahoo directory or to any smaller directory with lower page rank.

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The Ingredients to Tasty SEO

No one truly know what’s in the secret sauce that makes burgers taste so good; just like no one’s quite sure the exact recipe search engines use to determine the page rank of your website. But, use these key ingredients, and you’ll have a recipe for SEO success.

·         Content: – Like good produce, you gotta keep your content high content high quality and fresh. Providing new content on a frequent basis will keep search engines coming back for more.

·         Keywords: – Use keywords that pertain to your content and are relevant to what people are searching for related to your business.

·         Link: – Have a mixture of links: internal- that point to other page of your site; and external (backlink) – that point to your site from other reputable sites.

·         Meta Tags: – Meta tags are the description of your content that show in search results. A weak Meta tag is like a burger without ketchup!

·         Social Signal: – Having a presence, authority and sharing on social media has the power to generate new inbound links by improving brand awareness and overall visibility. The more reputable people talking about your content on social, the more search engines will serve it up.

·         Positive Reviews: – The number of positive review your business have on review site like yelp influence local search ranking. Encourage satisfied customers to give you a shout out.

·         Reputation: – Your reputation warps your good link, keywords, content, Meta tags and social signals up in a tasty blend of goodness. The number one factor in establishing a strong reputation is a reference by sites with strong reputations. The second is length of time your site has provided solid content.

6 Prediction of SEO in 2014

Every year, Google updates its algorithm according to search result, and it is becoming very easy to search for anything on google. But after every updates SEO experts are confused about  new features, because sometimes it gives bad impact on site search results. From starting to up this date, there are multiple changes in google algorithm such as its target on English grammar,need to have a perfect content and recent update target site keywords.

Discussion on 6 Prediction of SEO in 2014.

1.       The Hummingbird Rising

Google lets the world know that it had released a new and different platform its called Hummingbird, but according to the results it had been live for three months and only a few people had noticed. As like platform change, the near term impact was in fact quite small. Google restructured things so they can better blot on new algorithm to the platforms, but other its specific algorithms, such as Panda, Penguin and basic ranking algos weren’t changed.

What is it trying to say? It could new algorithms for processing links, that could mean social signals starting to carry weight, it means a lot of things happens in 2014 google algorithm.

At last, in 2014 we will see the impact of hummingbird, and we can assume that it is quite possible for all predictions that follow are all only possible because of Hummingbird.

2.       Author Rank / Publisher Rank (again)

Implementing the new algorithm is hard, and google needs to make huge amount of testing of any changes they make, and more often than not these simple changes break something else. 2014 prediction will be more cautions than 2013, and we will see one or more new changes to the search results to Author Rank and Public Rank. We may also see the in-depth article features rise to more prominence.

What we won’t see however is some wide shift in the search results based on Author Rank. The use of this signal will likely come out as part of some specific based on Author rank. An example scenario might be an Author Rank specific ranking changes in personalized results that shows up as some type of new presentation of authors you follow.

3.       Natural Language Search

According to hummingbird update, all natural language search queries were related to the knowledge graph. After hummingbird you natural language search queries visibly impacting other types of search results. In 2014, we will see important additions in natural language search capabilities.  But there is one reason for this is that Google sees mobile as a leading trend, and believes that this will increase the demand for voice searching capabilities.

 4.       Impact of Google+ Grows, but Not in the Way People Expect

Google+ continues to grow as a social platform, but its adoption to date has been uneven. There are so many categories where the discussions are rich and vibrant, like Science, Photography, Health, Food, Education and Fitness and any other, but other categories where the community is the stage for this prediction. However the impact of Google+ on the SERPs will increase.

The following points say what are the main impacts that can be seen from Google+ on the SERPs are:

1. First, the more powerful result is personalized result. If you publish lots of content, and people who follow you will see it often when they perform related searches in Google.
2. There is less important and less recognized, that is posted in Google+ SERPs. If you are powerful on Google+, and you share a post that ends up being well received on the platform, that post itself can show up in the search results, even for people that don’t follow you.
3. What we won’t see if Google Plus taking over the SERPs or remapping them in some big way. Google can’t punish people for not being on G+, because that would break search itself. But, they can do more with it, and they will.

5.       Guest Posting Takes a Visible Hit

Some thoughts on what parts of guest posting will take beats in 2014:

1. More action against rich anchor text, even if it’s in the attribution only.
2. Depreciate sites for publishers that focus on many domains vs. Authoritative relationships.
3. Discounting (or punishing) low relevance posts, where relevance is defined as the relevance of the page giving the link to the page receiving the link.

Based on Cutts’ post we already know is that Google will look dimly on guest posting for SEO practices in their manual reviews of link profiles, so the above expectations relate to potential algorithmic action by Google.

6.       More Weight Placed on Having a Mobile Site Experience

We already live in a world where mobiles, tablets as well as Smartphones are going to be more important than PC and laptop. And we know that Google cares deeply about the user experience. A mobile implementation might take some ranking hits in 2014, at least when the user is visiting from a mobile device. If mobile devices represent 20% or more of your traffic, then you need to pay attention to this.

In 2014, it begins to have serious implications.

How Different Web Design Prototypes Affect SEO

Attractive and eye-catching designs are always appealing to customers, and today we can see thousands of attractive websites in the Google index. But when deciding on the design for our website, there are a number of different feature needs to consider beyond pure aesthetics, that time you need to consider whether that pretty site is going to be intuitive to navigate, and then you need to ensure it is going to work across a number of devices.

But make sure the site is going to work with search engines and will be easy for Google’s robots to index. Sometimes brassier designs can be great to look, but it can be chances to affect on site ranking, Is it good for it? There are lots of trendy and lovely web designs (layouts) cropping up across the web. But the question is, how to do these flashy designs are change site’s SEO?

Have a look at some of the most popular and newest web design styles as well as how consider how they use for SEO for our site.

Parallax Design

Parallax Design means build your whole website onto a single page, with outstanding and different, especially merge with a fun background which makes our site with a unique structure, and also menus that jump down to certain points on the page. And these designs are particularly effective for a company homepage or a content page.

But how it is works for SEO?

As like in Flash and AJAX, parallax design also has unique challenges for SEO. A single page website makes it hard to optimize the site for a wide variety of search terms, because all content on one page and all target keywords must be covered on one page rather than extend over many, leading to keyword intensives. After that, there are simply fewer pages to rank, which can also be a disadvantage. But, rather than this really depends on the nature of the site. If it is a contest page, then need to rank for one or two you key phrases anyway, so this style might still be a good match.

Infinite Scrolls

You definitely like that site which has all content on one page, as well as loading quickly and the use of on a daily basisof most frequently uses in Facebook, Twitter and Pintrest. With infinite scroll users having more expectation and content is added to the stream at regular intervals. This concept is sounds like good for browsing quickly through a blog, but is it giving highest benefits of SEO?

Smart web designers are using different types of framework like Backbone or Bootstrap for infinite scroll, that uses crawl able AJAX to allow you to stay all useful information on a single page and waiting Google’s approval. But using these framework pages loading time going fast and that is more important for a site.

HTML5

Now, HTML 5 becoming the web into perfect place that accepts rooted videos and animations that fast loading which are loved by users as well as search engine alike. Everyone knows that HTML5 is a good way to build sites, though, Elements such as the h1 tag, for instance, have slightly different interpretations in HTML5 as they do in HTML4, which will affect the way Google indexes them. The more time you spend learning, the better the end product will work. Attractive designs with perfect HTML coding gives site awesome look and there is no issue for SEO.

Infographics

Nowadays, infographics are vast use then normal content, these days, for attractive and informative designs. Normally, they are eye-catchy, appealing and also readers apparently like them. But keep in mind infographics are just an image and it cannot crawl by search engine spiders. Make sure infographics with at least some text, and use ALT-tags and other indicators to help Google’s understand.