A Brief Guide TO Facebook them Insights

Some marketers love them, some hate them and some just plain don’t understand. From impressions to new likes, the following graph explains the size and relationship of audiences in each metric in Facebook insights. The Model is not to scale since every page is different, but the circles show the relationship between the number of users and actions recorded in each metric.

For more knowledge: What not put in your social network profile

• Friends of Friends – This is everyone you have the potential to influence. The extended network is often hundreds of thousands or even millions of people. All other metrics are a fraction of this number –less than 1%
• Impressions –This is the total number times people saw anything from your page in the news feed or ticker.
• Reach –The number of people who received impressions. It’s likely your content was seen by people more than once, so this number is smaller than total impressions.

For more knowledge: Using Facebook as a marketing tool

• Post Impressions –This counts how many times your post was seen in a news feed or ticker. Regular impressions record all activity. This metric is limited to, post from you.
• Post Reach –just like reach is the number of people who received impressions, post reaches tell you how many people your posts reached.
• Engaged Users –Engaged users is the number of people who clicked on one of your posts.
• Talking about this –People talking about this are people who created a news feed story from your content by liking, commenting or sharing. When their friends view these stories in Newsfeeds and tickers, impressions and reach grow.
• New Likes –New likes count as people talking about this because liking creates a story. Of the HUNDRED OF THOUSANDS of people you have the potential to reach, this is the SMALL FRACTION that acted.
• Other Metrics
  • Logged-In Page views –This is the number of people who viewed your timeline while logged into Facebook. Since the majority of views come from logged-in users, this is a pretty good indication of everyone who came to your page.
  • Consumption/Consumers –When you post any media (link, photo, or video) it is “consumed” when a user clicks to view. The number of consumers is the total number of people who create consumptions.

10 Laws of Social Media Marketing

1.       The Law of Listening –Success with social media and content marketing required more listening and less read your target audience’s online content and join discussion to learn what’s important to them. Only then can you create content and spark conversations that add values rather than clutter to their lives.

2.       The Law of Focus –It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a chance for success than a broad strategy that attempts to be all things to all people.

3.       The Law of Quality –Quality trumps quality. It’s better to have 1000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4.       The Law of Patience –Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lighting in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5.       The Law of Compounding –If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like google to find it in keyword searches. Those entry points for search engines like thousands of more potential ways for people to find you online.

6.       The Law of Influence –Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in you products, services and business. Connect with those people and work to build relationships with them.

7.       The Law of Value-If you spend all your time on the social Web directly prompting your products and services, people will stop listening. You must add value to the conversations and more on creating amazing content and developing relationships with online influencers. In times, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8.       The Law of Acknowledgment –You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9.       The Law of Accessibility –Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Following online can be fickle and they won’t hesitate to replay you if you disappear for weeks or months.

10.   The Law of Reciprocity –You can’t expect others to share your content and talk about you if you don’t do the same foe them. So a portion of the time you spend on social media should be focused on sharing and talking about content publishing by others.