The feature has also started
rolling out in India. Facebook’s take on trending topics is a little different from Twitter’s. Facebook shows the trending topics as well as the explanation for why they are trending. On the other hand, Twitter only lists the popular topics on the website, without any details on the reason they are popular among users.Social networking site
Facebook turns 10 What’s next for the social network
Despite the fact that the work was incredibly speculative (a point that was hammered home by Facebook’s own data engineers who used the same methods of “scholarly scholarliness” to prove that Princeton itself was on the brink of non-existence) the apocalyptic prediction chimed with our intuitions about Facebook: surely they can’t keep this up forever.
Today, the statistics that define the site are as impressive as ever. Facebook has 1.23 billion users generating 6 billion likes and 350 million photos every day. Profits for 2013 soared above $1.5 billion with revenue growing by 63 per cent in the fourth quarter. Currently valued at $135 billion, Facebook is set to become the fastest company ever to reach $150 billion.
Ten years ago Facebook didn’t even exist, so what’s going to happen to it over the next 10?
Theory one: everybody leaves.
What is obvious is that Facebook can’t continue to grow at its current rate. Almost half of the world’s internet-connected population is already signed up to the service and its slowing user accumulation has convinced some (the Princeton researchers among them) that the site’s days are numbered.
Metcalfe’s law – the proposition that the more users that are signed up to a social network, the more valuable and popular that network becomes – has helped Facebook grow, but some think that the same concept could also be its downfall. The argument goes: if the slow exodus of users from Facebook begins to snowball then the site’s fortunes could turn more quickly than My Space’s.
However, there is a major problem with this theory: Facebook isn’t Myspace. Unlike Myspace, Facebook has come to prominence at a time when ‘socialness’ operates as a layer over the internet in the same way that the internet has become a layer over our everyday lives, and Zuckerberg’s social network is just too deeply embedded into the social fabric of the net to ever go away.
The site controls just under half of all ‘social logins’ online (registering for other sites using your Facebook profile) and although rivals like Google+ have been catching up, Facebook also offers a range of others features – chat, photos, groups – that complement its central, social focus and make it consistently useful. Socialness is the glue that keeps users stuck to the internet – and so, stuck to Facebook as well.
Theory two: teens leave.
Alongside Princeton’s doom-like prophecies, another bit of research that supposedly signaled the end of Facebook came from Professor Daniel Miller of University College London, whose paper on the site’s shifting demographics included the quotation that with 16-18 year olds the site was “basically dead and buried”.
Although the paper itself was far from the sort of one-sided Facebook-bashing that the sound bite above suggests (Miller wrote an excellent blog post about how he was interpreted by the press entitled ‘Scholarship, integrity and going viral’) it is true that other services offering more private forms of communication such Snap chat and Twitter hold a greater appeal to younger generations, conscious of the sorts of scrutiny they can be exposed to online.
Thankfully, there’s more to the internet than young people and the same report that showed teens leaving Facebook also recorded a larger growth in usage amongst older people. istrategy Lab’s figures showed that although the 13-17 age group fell by 25 per cent (from 13.1 million to 9.8 million) the 25-34 demographic grew by 33 per cent (33.2 million to 44 million), with far greater growth for the 35-54 age range (up 41 per cent) and 55+ (up 80 per cent).
If you combine this growth with the site’s roster of social features (sharing photos or organizing events for example) then Facebook really isn’t about the sort of fun, ephemeral interactions of single-use apps like snap chat – it covers far more ground among a greater number of users.
Theory three: Facebook goes mobile.
Currently over half of Facebook users access the site via mobile devices, and as smartphones and tablets continue to erode away at the traditional PC and laptop markets this share is only set to grow (for more on this trend see analyst Benedict Evan’s straightforwardly-titled slideshow ‘Mobile is eating the world’).
Although Zuckerberg admitted in a recent interview with Bloomberg that the company’s shift to mobile was “not as quick as it should have been” (failed forays include take-over-your-home screen software Facebook Home and Snap chat-clone Poke) a couple of recent news items show that Facebook’s future is firmly on track.
A recent earnings report showed that 53 per cent of the company’s ad sales now came from mobile (especially impressive considering that two years ago these generated exactly zero revenue) and last week the company also announced the introduction of a new beautiful looking app named Paper.
This is rumored to be only the first in a new suite of apps for mobile that will re-package the Facebook experience for mobile. Paper does away with the complex navigation and confusing options of the site’s current mobile offering, whilst also managing to move the site into the mobile news market – integrating stories from established media outlets with Facebook’s own ‘news feed’.
This seems to be the perfect image of Facebook’s future: as indispensable as your mobile, delivering you news, daily, like your paper. Let’s see what happens in the next ten years.
Create your own private social network
– Family & Friends
Square Hub
Its photo gallery includes built-in effects and stickers, which can be used to edit snapshots, making it a great place for personal, but fun galleries.
Square Hub works well to plan events like picnics and parties after checking everyone’s schedules; to create to-do lists and reminders for members.
Within a group, you can choose to share updates only between a select few, and you can also use individual PINs for one-on-one messaging. Additionally, you can share updates with nonmembers. These folk will receive an e-mail notification of your post and can respond similarly only to you.
– Where:
squarehub.com
– Available on:
Android, iOS | Free
23snaps
There’s a new addition to your family. Simply create an account on
Posts can include height and weight updates, “first step” photos and even videos of your tiny tot saying his or her first words. 23snaps also has a filter that lets you keep certain posts private, and visible to your spouse only.
The Android and iOS app also lets you spruce up your snapshots with built-in filters. Images already uploaded to Picasa, Flickr or Instagram can be imported to your albums.
This service can be accessed from the web browser too, so it isn’t mandatory for your folks to install the app. They will, however, need to sign up with 23snaps in order to see your posts.
– Where:
– Available on:
Android, iOS, Web | Free
Keepy: –
Keepy is another resource that lets you maintain a feature-rich online scrapbook, filled with photographs of your child’s doodles and craftwork. And starting an account is as simple as downloading an app, creating a login and profile for each of your kids before you start posting images.Pictures can be tagged with keywords as well as location data. To add pizzazz to posts, you can embed voice notes and videos too. The scrapbooks can be shared with relatives and friends by adding them as ‘fans,’ It is not compulsory for ‘fans’ to install Keepy. They will receive secure links via e-mail and be able to leave comments and voice notes to your post.
You also get the option to share updates on Facebook and Twitter.
A free account lets you add 31 ‘keepies’ per month. Although, inviting friends to use the app, increases this limit.
– Where:
keepy.me
– Available on:
Android, iOS, Web | Free
– School & Work
SGrouples SGrouples is a networking website that can be used by professionals as well as students who’re seeking a more serious online forum for interaction. The resource uses a tabbed interface to list your news stream, private messages, contacts, and even provides you with 1GB cloud storage (inviting more user’s increases this limit).
Inviting colleagues and classmates is simple. Just connect to your address book in Gmail, Yahoo!, Outlook, and LinkedIn to pick the contacts you want to connect with on SGrouples.
Users can create notes, upload documents, tag them and share them with their groups. You can also use the cloud storage for photo albums, discussions and your ‘event calendar.’
The service includes a real-time chat box, allowing you to message online (and offline) contacts from the browser or the Android, iOS app. Since privacy on SGrouples is important, you can choose not to have a public profile and the website promises not to snoop on your posts, track your usage or use your data for profit.
Groups can be made to be private, invitation-only or open to all. That said, the website still gives you the option to connect to Facebook and Twitter for the times you want to share an update with everyone.
– Where:
SGrouples.com
– Available on:
Android, iOS, Web | Free
Everyme: – Everyme is a social network that aims to keep things simple and straightforward. Like Google+, you can create groups like friends, family, colleagues, etc. and even use a separate cover photo for each ‘circle.’
The web interface is fairly basic, letting you post text and images to your circles. Everyme’s mobile app, however, lets you upload videos from your smartphone and tablet, and — if you want — you can even add location data to your updates.
Notably, an update can only be posted to one group at a time. This way, you can cut out the crosstalk between different circles, making it easier to manage.
In case you want to delete your account, Everyme provides you with an option to export all your posts, including images, videos, comments, etc. to a ZIP file that can be downloaded to a local computer.
– Where:
everyme.com
– Available on:
Android, iOS, Web | Free
– Couples
Avocado, Between, Couple Penning romantic notes might earn you some brownie points, but creating a special online account for just the two of you will take you even further…
You can be ‘virtually’ next to your bestie all of the time with mushy features like the ‘thumb kiss’ in Couple, and sending ‘XO’s through Avocado.
There are some practical inclusions to these couples only apps as well — calendar, grocery and to-do lists.
On the lighter side, these apps let you sketch on the same canvas or on photos, maintain personal albums and send secret self-destructing messages.
While all three apps are available for Android and iOS devices,
– Where:
avocado.io; between.us; couple.me
– Available on:
Android, iOS, Web | Free