Top 10 SEO Tips

SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top 10 SEO Tips to help you get the best search results for your website.

When you are operating a business website, especially one with an online store, it is crucial that your site can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful.

This is where SEO (search engine optimisation) comes into the picture. Why is it so important? Well, SEO is one of the keys to the success of your online business.

What is SEO? Wikipedia defines it as:

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”

Website ranking is determined by many factors, the relevance of the keyword or search terms to what the searcher is seeking, the popularity of the search term amongst the people who actually search, as well as technical elements such use of keywords/phrases in page titles, use of all keywrods and phrases within the body text etc. By understanding search terms and developing appropriate SEO strategies, your website can gradually improve its search engine rankings. 

The following Top 10 SEO tips are simple techniques that you can use to start improving the search engine ranking of your website.

Top 10 SEO Tips

1. Encourage respected, industry-related websites to link to your web pages

This is the most important factor in optimising your site. Inbound links from other websites and blogs help the search engines find you and understand what your web pages are about. A website is like a destination in a sprawling city, and links are the roads leading to it. The search engines also treat these links pointing to your web pages as ‘votes’, and the more ‘votes’ you have from good quality and relevant websites, the better.

2. Satisfy the search engines’ appetite for informative text

Customers are looking for information to help them choose a product or service. The search engines help them by finding web pages that provide useful and helpful information about that product or service. Search engines can’t ‘read’ images and animations, so they need informative text. Give the search engines plenty of reading material. This is their food.

The other benefit of providing lots of helpful information on your site is that website owners are more likely to link to your pages and the search engines will reward you for these inbound links.

3. Do some keyword research

Who is your target market? What words or phrases (keywords) would they use to search for your products and services on the Web? Do some research; you may be surprised by the results.

To be found on the Web and communicate with your customers, you need to speak their language and address their particular needs. It’s much easier to optimise web pages for keywords relating to a niche market’s needs (e.g., Indian women looking for shoes size 10 and over, as opposed to people across the globe looking for general footwear).

4. Make sure each web page has a unique title and unique content

Each of your web pages should have unique content and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis. It’s important to have a different title for every web page. Need help with page titles and how to edit them?

Search engines rank web pages, not websites, so each page can only be optimised for a handful of keywords and you can’t optimise every page for the same set of keywords. If you try to fill a single page with all of the keywords related to your business, no single keyword will stand out to the search engines and they will not consider the page to be a good match for any specific search query.

5. Use your keywords in your web pages

Incorporate your keywords — in context and in moderation — into the text, headings, links, image titles and descriptions, description meta tags and keyword meta tags of your web pages.

6. Speak your target market’s language

Help your customers find your website by clearly explaining what products and services you offer and the regions you service. Speak your customers’ language and you will also help the search engines understand what you offer. Search engines are not good at ‘reading between the lines’ and you can help them by being specific in your choice of words.

Imagine that an Indian is searching the web for science fiction and fantasy books to buy. He types ‘science fiction books’ into Google. He also tries ‘sci fi books’ and ‘new sci fi’. Google looks for Indian web pages that best match his queries.

Google will choose Example 1 (which clearly offers ‘science fiction books’,  ‘sci fi’, ‘new in science fiction’ in ‘Australia’) over Example 2 (which offers ‘stock’, ‘titles’ and ‘new releases’). To a search engine, ‘titles’ could refer to DVDs, magazines or books — it’s not absolutely clear that Planet 9 sells books and more specifically, science fiction and fantasy books. Although a customer might infer that ‘Planet 9’ probably has something to do with sci fi, a search engine won’t necessarily make the connection.

Example 1

Science Fiction and Fantasy Books at Great Prices
Select from our wide range of sci fi and fantasy books. Our affordable shipping rates mean you can take advantage of our competitive prices, wherever you are in Australia.

New in Science Fiction
This week …

Example 2

Lots of Stock; Great Prices at Planet 9
Planet 9 has a wide range of titles at competitive prices. No matter where you are, you can get a great deal, thanks to our low shipping fees.

New ReleasesJust out! The latest …

7. Update the text content of your website

The search engines are trying to deliver the best, most up-to-date information to people searching the Web, so they favour sites that are updated often with good quality text content.

8. Study your site’s statistics

Use your website statistics to learn which sites are driving traffic to yours and which pages within your website are the most popular.

Have you paid to have your site listed in a particular directory? Check your website statistics to confirm if that directory is driving traffic to your site.

9. Add interactive features to your website

Give your customers the opportunity to contribute comments, ask questions, submit product reviews, vote in a poll, or forward links and images to friends. These features encourage visitors to return and tell others about your site. Increasing traffic to your site can in turn attract the attention of the search engines. Interactive features such as forums and blogs have the added bonus of encouraging visitors to generate more text content for your website — the very thing search engines are looking for.

10. Look at your competitors’ site content

Which web page appears first in the search result for your chosen keywords? Watch the search results over several weeks to see which pages perform well consistently. How are your competitors using those keywords on their web pages? How is their text information structured? How much information do they offer? Do you offer a product or service that your competitors don’t, or do you service an area they don’t cover? Make sure the distinction is clear to your customers and the search engines.

Given the importance of ensuring your website is easily found in Google and other search engines, we’ll continue to provide updates to our Top 10 SEO Tips and other SEO advice, as well as occasional guest blogs by SEO professionals. But whether you follow our top 10 SEO tips or not, you simply can’t ignore your website’s ranking, your business might depend on it.

24 SEO Tips and Tricks That Will Get You Top Ranked in 2014

Do you need Quick Results? You are in the Right Place

There are a lot of tips and guides, but this article actually provides quick results, but also do well in the long run.

The main idea of search engine optimization is relatively simple:Provide valuable information to the visitors and keep them happy.

If you know that trick to keep your visitors, there is virtually nothing can go wrong and you do not have to be afraid of penalties, panda, penguin and other updates of Google.

Beginners Guide to Keyword Planner

Optimize The Title Tag

The title tag is the blue link that is visible in search engine results when they search for a particular keyword. It simply means your post title.

The title tag can be optimized by placing the main keywords as much as possible. But do not overdo this or you can be accused of keyword stuffing. Find your primary keyword, write a meaningful title with this keyword and a one sentence description of your content.

You can learn How to use keywords here. Quick and Easy Guide with lots of free tools

Make sure your title tag no more than 60 characters and contains no repetition of keywords.

Use Google Ad Planner to find titles.

Optimize the description tag

The description tag is visible in the search results and to get visitors to your website. It is important that you have a compelling meta description used.

It should be clear to the visitor what your site is about and what can be expected. The main keywords can be included. The user should feel an urge to click your link by reading your description.

Use headings and sub-headings for layout

The use of headings and subheadings in the text on your web page is not only pleasant for visitors, but also for the search engine.

Visitors scan the text simple if you use headers like (H1, H2 and H3) and the search engine assumes that those which contain headlines and subheadings are important information on the subject.

The headings and subheadings should be provided with the heading tags, otherwise a search engine like Google will not recognize. The most common heading tags are:

Heading 1

Heading 2

HEADING 3

Use the main keyword in the subheadings, because there is more value to be granted. In many open source CMS systems like WordPress, this feature is standard.

Besides the use of titles and headers, it is also wise to make use of bold textand other features that make the text more readable. A well-formatted text is very important. For both the visitors and the search engines

Search engine friendly urls

Applying search engine friendly urls increase the ease to find your blog for search engines.

What I do not mean with a search engine friendly URL.

http://seoexpert-knowledge.blogspot.com/page=12.html

What I mean by a search engine friendly URL.

http://seoexpert-knowledge.blogspot.com/search-engine-optimisation/24-SEO-Tips-and-Tricks-That-Will-Get-You-Top-RAnked-in-2014

Start a blog post with a picture

If you have a blog post begins with an image then it is likely that a user will read the content. Moreover, it is also positive in the field of SEO.

Enrich your content with various media

If you enrich the content of your website with various media as video, audio, pdf or infographics then it has a positive impact on both visitors and SEO.

The search engine will then get a better idea of the content and the media used to connect to the topic of your page.

In addition, you will benefit the advantage that visitors stay on your site longer. Do not post irrelevant media, though.

Keyword Density

It has become less important to stick to a strict keyword density, but it is still important. It is more and more about the content and the legibility than to focus on repetition of the keyword.

A text that is stuffed with keywords will be ignored by the search engine not rated or by the visitors.

For example, use synonyms of the keyword and place the these in strategic places in your text, such as the front of the article, in the middle and at the end.

Write content for your visitors

Write content primarily for visitors, because your audience is people, not search engine bots.

Interesting content is automatically rewarded with an external link is created by a visitor for example, or that the information is shared on social media.

That is also valued by Google. Place the most important keyword in the beginning of the text.

Internal linking and optimization

Internal links within your website is an ideal way to use the power and authority of your website to disseminate information about your web pages. You can optimize internal links through a good anchor text to select the important keyword and title to assign.

Use the internal links to get more value for the keyword you want to be found.
Another advantage of internal linking is that your website gets as coherence and visitors can immerse themselves in your website.

External links

External links are especially valuable for search engine optimization as there is good quality backlinks.That includes links to relevant websites, as well as links to websites that have a good reputation.

Also guest blogging can contribute to creating more external links.
Focus rather on creating good and valuable information , and you will find that backlinks come naturally.

Encourage social media

Social media is important to the search engine optimization and it is therefore important to be in active social networks .

You can encourage social media, by including buttons to target there. Example: “Like” Button, “Tweet” Button etc

The information can then be shared directly with your visitors on Facebook, Twitter and Google +. The links shared on social media have an impact on the ranking of your website or a particular web page. Be active on social media by regularly posting messages and responding.

Long tail keyword strategy

You can use the long tail strategy to get higher in the search engine.

This can not only score higher in the search engine, but also increases the chance of your site being visited. In addition, the visitor can find what he sought probably on your website

When content strategy is focused on longer keywords, your rank quickly rise on Google because there is less competition.

In addition, the conversion of such articles is often higher because it often involves specific questions or problems.

Create and optimize the main categories

It is important to use the main categories because the visible structure of your website should be simple for the search engine.

Obviously, making a distinction between categories is also user friendly for your visitors.The visitors can quickly find what they are looking for.

A main category can obviously have several subcategories, which should be also well optimized.

Update regularly

Regularly update your site with new content, media and news sites that attracts the attention of the search engines.

New articles on your website is likely to be indexed quickly because you have already got visitors often.

If you regularly update your website, it will be also interesting for your visitors to come back if they know that there are some regular news can be found on your website again.

Optimize Videos on Your Site

Since the search engine can not see the content of your video, it is important to optimize video file. You do that by adding metadata, such as to give a title., keyword and description.

Give the file a clear description of the contents of your video with you and place multiple videos on separate web pages.

Do not spam, keep it real!

Spamming will not help you in the long run to reach a high position in the search engine. Therefore, focus on paying particular attention to the occurrence of natural links through to social media, posting interesting content and write, active guest blogging.

Also avoid excessive keyword density, spam comments and bad links.

Google Plus (+1)

It is certainly advisable to use Google plus because Google has rivalry on Facebook.

Chances are that Google+ in the future will have more direct impact on the rankings of websites in Google.

That is quite plausible because Google plus is from Google search engine itself and sets its own product obviously paramount.

Moreover, it is a social network that offers multiple opportunities to come in direct contact with your customers.

Ask what they want to know

You can often ask questions to find out what the visitors need and you can do that in several ways.

A very simple example is to create a list using the Q & A either provide a list of frequently asked questions and answers.

There you come beforehand to meet the demand. Other possibilities are responding to posts or emails.

Use Sitemaps

Search engines often look for Sitemaps, which is a table of contents is used from the website. There are also Sitemaps which are visible and clickable for the visitor, but that is, in fact, regular Web pages in the form of an HTML sitemap.

An XML sitemap is designed specifically for the search engines, however, that the different pages can index in a simple way

Sitemaps improve the visibility of your website. You can sign in search engines via the sitemap.xml itself with a Google webmaster tool and a BING webmaster tool.

Sitemap Explained