What Google Algorithm Updates Means for SEO

Keeping track of all Google’s Algorithm updates can feel like visiting a zoo where they’re always moving the penguin exhibit. Even the most experienced SEO master can get a little lost. Here’s a roadmap to a few of the biggest updates in recent year – plus tips on how to adjust your route accordingly.

The Evolution of Google’s Search Algorithm

500-600 times google changes its search algorithm each year.

3 Major Updates

·         Panda/Farmer

·         Penguin

·         Hummingbird

Panda/Farmer

Panda/Farmer has debuted on Feb 23, 2011. Latest version called only “Panda”.

Scope of the Change

·         Targeted content farms and pages with high ad-to-content ratios.

·         Impacted up to 12% of search result.

·         Why the Name? Named after a google engineer who was key to update, Navneet Panda.

Penguin

Scope of the Change

·         Adjusted for spam factors, such as keyword stuffing.

·         About 3.1% of queries in English were affected.

·         Why the Name? Some speculate it’s named after the Batman super villain.

Hummingbirds

Scope of the Change

·         A ”brand new engine “though it still integrates pieces of old algorithms

·         Impacts 90% of search.

·         Why the Name? Because it’s “precise and fast”.

TIPS TO AVOID SERP EXILE

·         Avoid unnatural links, which are targeted by penguin 2.1 (Oct 4, 2013).

·         Clean up your link aggressively.

·         CLICK HERE Avoid exact match anchor links.

·         Follow Me Blog links without no-follow tag can imply you’re gaming links.

·         Clean up spammy directories even old ones.

The roll-out of Hummingbird doesn’t impact SEO substantially, according to Google and many on the ground. Search results still reward high-quality, original content, perhaps more than even before.

Close link building through Article Directories

Google’s algorithm day by day becomes toughest for internet marketers, every time its algorithm effects on our site rankings as well as keywords positions in the Google index. Google has made some changes to their algorithm that would result in this kind of tactic being much less successful now compared to a few years ago, after few years Google comes with other exciting news related to search engine or in analytics and webmaster tools.

Today, I am talking about the latest news in Google webmaster tools, as we know article submission is the best for link building and it is very effective for new websites who just launch their sites.

But today Matt Cutts news update we do not try to make links doing article directories. As another way, webmasters not to use article directory web sites with the goal of building links. He responded in short said as per his personal recommendation is” do not upload articles to article directories.

The real question was posed:

Links from relevant content in article directories — seen as good or bad? eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?

Also, Matt Cutt refreshes everyone’s mind as what an Article Directory is? An article directory is a site where you go to write 300 to 500 words of content with a bio at the bottom that we add three links with keyword rich anchor text. And after once the article is uploaded users can download it and use it on their own site if they wish. The final conclusion is that if someone searches useful article to publish on their site, you might get a few inbound links out of it.

Video of Matt cutt on Close link building through Article Directories

In Addition, Matt says that the content which are included in these article directories tends to be of low quality, and he also adds that, they are usually full of spam content that gets sprayed all over the web.

At least, Matt Cutts says that “I would not necessarily count on that being effective”