Google updates its algorithm with the name Hummingbird and getting better and better in search results for what peoples are looking for. Hummingbird algorithm mainly focuses on what’s relevant to people and what they are looking for rather than focusing on specific keywords and rankings of the page. This will helps in SEO work on your site. SEO is growing fast……’White hat’ or ‘Black hat’ or ‘Gray hat’, whatever it is.
New Concept Of Building SEO
Before this updates we are more focusing on Keywords and ranking for getting more traffic to your site. But now with the Hummingbird algorithm concept of SEO slightly change.
SEO have to more focus on the page to serve topics and peoples as compared to keywords and rankings.
| Old Algorithm | New Algorithm |
| Main keyword for the page repeated many times | Broad performance of search traffic and pages Receiving search visits. |
| Create landing page for each keywords | Define group of terms and phages that can all be well succeed by the same content |
| Loaded with keywords | Branding is important |
| Get links optimize content for marketing | Optimize for both targeting keywords and opportunity for amplification via links, e-mail, social and word of mouth. |
| Getting Success based on rankings and quality of traffic derived from these terms or keywords. | Getting success based on how search traffic to given landing page performs. |
1. Keywords:
As you read through the above table that SEO Professionals needs to be concerned about factors such as Brand, Reputation, Usability and customer satisfaction. SEO professional is part of a larger team, a part of an integrated marketing team. Traditionally SEO has really been about keyword rankings because those particular keywords drive more high quality traffic to your site and also enables to increase in sales but not always. We just focus on SEO and ignore things like social and content marketing opportunities and email marketing opportunities.
In keyword research, we always figure out which terms and phase are popular, which one high and low competition, and which ones drive more traffic to your site.
For ex. In the site Affiliatevote.com more focus on Click bank, Adscence media and 7 Search.com and other popular network because they drive more quality traffic and also increase the sales.
2. Landing pages:
For each and every terms or keywords or phrases we need to create landing pages for getting links. And create content as per the keywords list with the hope that it will perform well in search engine. After this we measure the success of this process based on both the ranking itself.
However, sometimes it happens that particular keyword which not ranked well is sending more traffic and well ranked keyword is not sending high quality traffic. So, creating landing pages for each particular term or keywords is doing a lot of unnecessary overlapping work.
The problem with getting links and optimizing these individual pages is that you’re only getting a page to rank for one particular term or maybe a couple of different terms, versus a group of keywords in a topic that might all be very well-served by the same content, by the same landing page.
3. Loaded with keywords:
Before the algorithm updates your article is loaded with keywords, but hummingbird algorithm Branding is important, more emphases on content quality, usability and customer satisfaction.
SEO is really about the broad performance of search traffic across the website and pages receiving search visits.
Two things that are a little bit different that what had in the past is the keywords targeting, being able to earn some links and also an opportunity for amplification. The amplification comes from many ways like Links, email marketing, social media marketing, word of mouth, etc. This is a new and great way to earn those signals that seem to correlate with things ranking well.
4. Landing pages Perform:
With the new changes in Google algorithm you can measure your success based on how the search traffic given to landing pages is performing. You have to concentrate on content material, topic and quality not keywords only. And also serve whatever customer wants.
SEO has gotten more complex and harder. There’s a little bit of disassociation away from just the keyword and the ranking. But this process still really works and it’s still very powerful. SEOs are going to be using this for a long time to come.
Click here: What is search engine optimization (SEO)?
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