New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program”

How time files. It’s been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed “Marketing Platform Program.”

Those companies that have officially teamed up with Twitter can be found in the new Marketing Platform Partners section. Each partner can be broken down by both location and also by partner type: Ads API or Targeted. A badge is also associated for both the Ads API (mentioned in the bottom) and the Targeting and Measurement partners.