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PPC is such good business for Google, which still generates 96% of its revenue through advertising – because marketers know when they invest in PPC properly. They can get pretty close to generated placement in the SERPs and help you generate leads
Benefits of PPC Campaigns
· See Relevant Instant Traffic
· 64.6% of Clicks for high branded keywords go to paid ads
· Easy to Target specific audience
· 45.5% of people couldn’t Paid ads on the search result page
· Paid ads for high keywords takes up 85.2%
· Pay only for performance
· Easy to measure result
· Total Control over Campaign
5 Metrics Track Your PPC Campaigns
· Improve Campaign ROI
Before you chance a dime on google AdWords, Bing PPC, or any other means of gaining more business, consider the potential and probable ROI of your actions. You won’t know the actual results until after you’ve taken the plunge, but you can and you should perform a pre-launch analysis of your situation to give yourself the best shot for success.
· Get a high CTR
Click-through rate was the #1 most common answer. CTR is important for several reasons, among them:
o It’s one of the most important factors in determining your quality scores.
o It tell you whether or not your ads relevant to searchers.
· Reduce CPC
If you have to pay more to gain a new customer than that customer is actually worth to your business, then your campaign is failing; you haven’t attained a return on investment.
· Get Better quality score
It’s important to maintain good quality scores because google uses then to determine your ads ranking as well as how much you PPC.
· Wasted Spend
Wasted spend is a measure of how much money you’re essentially pouring down the toilet by paying for clicks that don’t convert. In others words, it’s an ROI killer. The best way to reduce your wasted spend is through smart use of negative keywords. Bidding on non-converting keywords is a waste of your marketing budget.
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