Insight

A Brief Guide TO Facebook them Insights

Posted by

0

A Brief Guide TO Facebook them Insights


Some marketers love them, some hate them and some just plain don’t understand. From impressions to new likes, the following graph explains the size and relationship of audiences in each metric in Facebook insights. The Model is not to scale since every page is different, but the circles show the relationship between the number of users and actions recorded in each metric.
For more knowledge: What not put in your social network profile
  • Friends of Friends – This is everyone you have the potential to influence. The extended network is often hundreds of thousands or even millions of people. All other metrics are a fraction of this number –less than 1%
  • Impressions –This is the total number times people saw anything from your page in the news feed or ticker.
  • Reach –The number of people who received impressions. It’s likely your content was seen by people more than once, so this number is smaller than total impressions.
For more knowledge: Using Facebook as a marketing tool
  • Post Impressions –This counts how many times your post was seen in a news feed or ticker. Regular impressions record all activity. This metric is limited to, post from you.
  • Post Reach –just like reach is the number of people who received impressions, post reaches tell you how many people your posts reached.
  • Engaged Users –Engaged users is the number of people who clicked on one of your posts.
  • Talking about this –People talking about this are people who created a news feed story from your content by liking, commenting or sharing. When their friends view these stories in Newsfeeds and tickers, impressions and reach grow.
  • New Likes –New likes count as people talking about this because liking creates a story. Of the HUNDRED OF THOUSANDS of people you have the potential to reach, this is the SMALL FRACTION that acted.
  • Other Metrics
    • Logged-In Page views –This is the number of people who viewed your timeline while logged into Facebook. Since the majority of views come from logged-in users, this is a pretty good indication of everyone who came to your page.
    • Consumption/Consumers –When you post any media (link, photo, or video) it is “consumed” when a user clicks to view. The number of consumers is the total number of people who create consumptions.