8 simple steps to… Search Engine Optimization

8 simple steps to… Search Engine Optimization

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8 simple steps to… Search Engine Optimization

  1. Keyword Research:
 You have to find out how people would search Google for your offer. You can start by using the Google Adwords Keyword Research tool to find out how many people actually search for specific terms.
2.    Keyword Rich Domain
Once you find out what terms people are searching for, try to get a related web address. This web address is known as your domain. .Comis highly recommended. You will want your address to look like this: http://seoexpert-knowledge.blogspot.com
3.    The Right Plateform: Wordprss
 You Can built your site any way you choose. However, if you are looking for something both user and Google friendly-then you should choose WordPress. The plugin, ease of use and general search engines love is a great advantage.
4.    Permalinks:
Make sure you change your Permalinks in your WordPress Settings. This is key, you want to make sure your permalinks include post titles. I like choosing a custom:/%postname%/
5.  SEO Plugin:
One of the best things about WordPress is you can easily add functionality to your website through the use of plugins. Two of the most popular and helpful SEO plugins are: Yoast and all in one SEO pack. Recently Google released a publisher plugin for WordPress.
6.    Quality Content:     
While there are ways to try and confuse Google, the reality is, nothing will beat great orbital content. Remember to create your web content for your readers, make it something they would want to pass around. Content is king. Add it regularly.
For more knowledge: What is content marketing?
7.    Social Media:
For every piece of content you create, make sure you blast it to your social media sites. Twitter and Facebook are musts. This will not only help with SEO, it can directly boost your traffic.
8.    Backlink:
The above steps should lead to some solid on-page SEO. While things are constantly changing in SEO circles, one thing to be sure of is that high quality backlinks to your website count! If you have some downtime, build quality links to your quality contents!