History of Content Marketing

A Brief History of Content Marketing

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A Brief History of Content Marketing


For a years brands telling stories to attract & retain customers. Here are a few examples….
4200 B.C :
One of the first signs of custom publishing found in cave paintings
  • Loosely translated to “ 6 ways a spear can save you from a wild boar.
1895 :
John Deere launches customer magazine
  • The Furrow launches in 1895 and now has a 1.5 million circulation in 40 countries and 12 different languages.
1900 :
Michelin develops The Michelin Guides
  • 400-page guide, now with its iconic red cover, helps drivers maintain their cars and find decent lodging.
1904 :
The Jell-O Recipe book pays Off
  • Jell-O distributes free copies of a recipe book that contributes to sales of over $1 million by 1906.
1913 :
Burns & McDonnell Engineering Launch benchmark
  • Kansas city engineering and consulting firm, burns & McDonnell, launches Benchmark Magagine (still produced today).
1922 :
Sears launches world’s largest store radio program
  • The station helped keep farmers informed during the defining crisis with content supplied by the Sears’ Roebuck Agricultural Foundation.
1930 :
P&G begins foray into radio soap operas with brands such as Duz & Oxydol- hence the “Soap Opera.”
1982 :
Hasbro partners with Marvel to create G. I. Joe comic book- leads to a revolution in Toy Marketing.
  • The comic book series launches in 1982. Spurring the G.I.Joe pop culture phenomenon. It was the first comic book ever advertised on TV and later led to a cartoon series.
1985 :
UK  Sees boom in the customer magazine market.
1987 :
LEGO launches Brick Kicks magazine
1996 :
Placeware, a spin-off of Xerox’s PARC laboratory, starts offering web conferencing services.
1998 :
Custom publishing council is born
2001 :
  • Spend on custom content nears $ 20 billion
  • Penton custom media, in Cleveland, ohio, begins use of term “ Content Marketing”
2004 :           
  • Sherwin Williams launches STIR magazine for commercial interior designers and architects
  • Microsoft launches first major corporate blog, channel 9
2005 :
Live Vault’s John Cleese Video Goes Viral
  • Video targeting IT managers has over 2,50,000 downloads in a few months (this is before YouTube).
2006 :
Global Brands Nike $ Apple partner to create a product map runs and track progress.
2007 :
  • Red Bull launches Red Bulletin magazine
  • Blendtec uploads first video on YouTube through the series will it Blend?
    • Over 6 million views and 385 thousand subscribers. Leads to 700% growth in revenue.
2008 :
P&G launches BeingGirl.com
  •  P&G’s content site for teen girls found to be four times more effective than traditional advertising by Forrest.
  •  Get Content, Get customer, the handbook for content marketing is released.
  •  American express launches OPEN forum
  • Now key resources for small business, pages views grow 23x in just 2 years
2010 :
Content Marketing Institute (CMI) is born.
  • 25% of marketing Budgets spend on content marketing, 88% of all brands use content marketing.
  • Content marketing spend in the UK nears 1 billion pounds.
  • Content marketing books flood In
For more knowledge: Generate B2B leads using content marketing
2011 :
Chief Content officer magazine
  • CMI launches chief content officer magazine in print and digital.
Coca-Cola Release Content 2020
  • The Coca-Cola content 2020 marketing plan focuses on branded storytelling at the center of all Coca-Cola marketing.
Content marketing world
  • September 2011 content marketing world is born.
At all the stages of content marketing age, it came with new innovative ideas and practices which reduce the chances of failure in Content marketing. It creates a new world of marketing the product or services.