Every year, Google updates its algorithm according to search result, and it is becoming very easy to search for anything on google. But after every updates SEO experts are confused about new features, because sometimes it gives bad impact on site search results. From starting to up this date, there are multiple changes in google algorithm such as its target on English grammar,need to have a perfect content and recent update target site keywords.
Discussion on 6 Prediction of SEO in 2014.
1. The Hummingbird Rising
Google lets the world know that it had released a new and different platform its called Hummingbird, but according to the results it had been live for three months and only a few people had noticed. As like platform change, the near term impact was in fact quite small. Google restructured things so they can better blot on new algorithm to the platforms, but other its specific algorithms, such as Panda, Penguin and basic ranking algos weren’t changed.
What is it trying to say? It could new algorithms for processing links, that could mean social signals starting to carry weight, it means a lot of things happens in 2014 google algorithm.
At last, in 2014 we will see the impact of hummingbird, and we can assume that it is quite possible for all predictions that follow are all only possible because of Hummingbird.
2. Author Rank / Publisher Rank (again)
Implementing the new algorithm is hard, and google needs to make huge amount of testing of any changes they make, and more often than not these simple changes break something else. 2014 prediction will be more cautions than 2013, and we will see one or more new changes to the search results to Author Rank and Public Rank. We may also see the in-depth article features rise to more prominence.
What we won’t see however is some wide shift in the search results based on Author Rank. The use of this signal will likely come out as part of some specific based on Author rank. An example scenario might be an Author Rank specific ranking changes in personalized results that shows up as some type of new presentation of authors you follow.
3. Natural Language Search
According to hummingbird update, all natural language search queries were related to the knowledge graph. After hummingbird you natural language search queries visibly impacting other types of search results. In 2014, we will see important additions in natural language search capabilities. But there is one reason for this is that Google sees mobile as a leading trend, and believes that this will increase the demand for voice searching capabilities.
4. Impact of Google+ Grows, but Not in the Way People Expect
Google+ continues to grow as a social platform, but its adoption to date has been uneven. There are so many categories where the discussions are rich and vibrant, like Science, Photography, Health, Food, Education and Fitness and any other, but other categories where the community is the stage for this prediction. However the impact of Google+ on the SERPs will increase.
The following points say what are the main impacts that can be seen from Google+ on the SERPs are:
- First, the more powerful result is personalized result. If you publish lots of content, and people who follow you will see it often when they perform related searches in Google.
- There is less important and less recognized, that is posted in Google+ SERPs. If you are powerful on Google+, and you share a post that ends up being well received on the platform, that post itself can show up in the search results, even for people that don’t follow you.
- What we won’t see if Google Plus taking over the SERPs or remapping them in some big way. Google can’t punish people for not being on G+, because that would break search itself. But, they can do more with it, and they will.
5. Guest Posting Takes a Visible Hit
Some thoughts on what parts of guest posting will take beats in 2014:
- More action against rich anchor text, even if it’s in the attribution only.
- Depreciate sites for publishers that focus on many domains vs. Authoritative relationships.
- Discounting (or punishing) low relevance posts, where relevance is defined as the relevance of the page giving the link to the page receiving the link.
Based on Cutts’ post we already know is that Google will look dimly on guest posting for SEO practices in their manual reviews of link profiles, so the above expectations relate to potential algorithmic action by Google.
6. More Weight Placed on Having a Mobile Site Experience
We already live in a world where mobiles, tablets as well as Smartphones are going to be more important than PC and laptop. And we know that Google cares deeply about the user experience. A mobile implementation might take some ranking hits in 2014, at least when the user is visiting from a mobile device. If mobile devices represent 20% or more of your traffic, then you need to pay attention to this.
In 2014, it begins to have serious implications.
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