A Beginner’s Guide to Google AdSense

Sure, affiliate marketing is an excellent way to monetize a website or blog. It has the amazing benefit of not requiring stock, and in many cases it’s a set and forget strategy. Often though, many affiliates, including myself, will also run Google AdSense on their web sites.

Adsense is a nice alternative, or complementary monetization strategy to affiliate marketing.

My income increases when using AdSense – my affiliate sales are unaffected

It used to be that I was afraid to “lose customers” when implementing Google AdSense on my affiliate sites, because when they click the AdSense ads they leave the web site. But test after test showed me that implementing AdSense often did not have any negative effect on affiliate commissions.

So, really all it did was boost my income and allowed me to distribute risk by having more than just one monetization strategy.

AdSense ads run in designated areas on your web site – advertisers pay Google to run ads there – but you get a cut

Many people still ask the question: what is Google AdSense, and how do I get started?

I am in the position where I run a multi-author WordPress news web site and one of the attractions is that we allow authors to include AdSense on their articles. Many though, it turns out, do not know what AdSense is and don’t know how to get setup.

First, let me explain as simply as possible what AdSense is. When advertisers pay Google to run ads (with the Google AdWords program), if they opt to show their ads on Google’s Display Network, then their ads will show up in the “AdSense slots” on participating web sites.

In many cases, the owner of the web site “owns” (in a sense) all of the Google AdSense ad slots. In the case of a multi-author web site, it could be that the owner allows a sharing of revenue. In that case, there could be several publisher AdSense as slots being displayed on a given web site.

You must “own” the web site used during the Google AdSense application process – but could run ads on other sites after acceptance

It used to be that you could submit an application to become an AdSense publisher, enter “any old web site” and in most cases get approved, ready to run ads on any other site of your choosing. Nowadays though, as I discovered, Google now has a second level of verification, complicating things a little more. The publisher must now prove that they own the web site that they intend to run ads on.

When I say “own the web site” that is sort of a loose statement. Many times, as long as the publisher has the ability to create AdSense ads (either through direct code access, or some sort of widget) he or she could make it through the second stage of AdSense approval. That’s not always the case though. Having the ability to add AdSense code to a web site doesn’t necessarily qualify you as the “owner.” And Google’s recent(ish) requirement is that the publisher must own the domain of the web site that they use during the application process. It’s only after approval where the publisher can run ads on different web sites.

If you know someone that owns a web site and will let you “piggyback” you *may* get through the application process. But after awhile, Google stops allowing certain domain names to be used during the application process. Because like I said, technically you must own the domain. It seems the goal is to have at least one web site for every AdSense publisher, and this is the way they attempt to make that happen.

Buy a cheap domain name and attach it to a free web site creation service and you qualify

Fortunately, it’s quite simple these days to “own your own domain name” and create your own web site. And this doesn’t have to be expensive either. You don’t really have to go the route of getting your own hosting and getting a web site built (although that can be super cheap, especially when using WordPress). Realistically you can get a domain for $10-$15 (for the year) through Namecheap.com and build a free web site on Weebly.com (for example), attach your newly bought domain name to your newly created web site, and then you comply to the main rule of requiring your own domain name.

Be careful though when choosing a service. Some free web site tools, while they might allow you to attach a domain name to your site, you may not be able to run AdSense. WordPress.com hosted sites is an example of one where you cannot run AdSense ads. To keep it simple and cheap, I would suggest buying a domain from NameCheap, then setting up a quick free site with Weebly.com.

From there, publish really awesome, high value, content on your new site. Aim for about 6-20 really good articles before applying. Be sure to include a contact and about page for a better chance of getting accepted.

Fortunately you can re-apply to AdSense if ever rejected. Follow the advice Google gives if you get rejected, then re-apply. If you applied with a domain that you can’t add AdSense code too, you still have the chance to re-apply with a different domain name/web site.

What types of ads show up in the ad slots, and how do I generate income from it?

Now, for those of you that are curious, and would like to know about what types of ads show up in the AdSense slots, I will cover that now.

Keep in mind that you are giving control of a certain portion of your web site to Google to do what it pleases. You have some control over appearance, size, etc. plus you have the ability to block ads. And you can decide if the ads are text, images or animated. There may be other kinds as well.

Now, as for what ads show up. There are a few different things that can happen. First, the traditional way is… Google will determine what the content surrounding the ad slot is about, and display a related ad. Another way is… Google will follow a visitor from site to site (using what are called cookies) and then run ads attempting to get those visitors *back* to a previously visited site. This is often called retargeting, and only happens when the owner of the previously visited site has paid to run retargeting-style ads on the Display Network. The final way is for advertisers to run ads in very specific ad slots, on very specific web pages, on very specific web sites. There may also be other ways. These are the only three that I am aware of.

Oh, and a key piece of information that I should have mentioned earlier on… you get paid when people click your ads (don’t click your own! Google will know) and you may get paid per impression (or multiple impressions) in some cases. I don’t know for certain. I just know that Google AdWords advertisers have the ability to choose a pay per click or pay per 1,000 impressions model when running their ads, but to my knowledge, the revenue share for AdSense follows just a pay-per-click model.

As far as I know, Google AdSense tracking is lacking

Tracking the performance of your AdSense ads is very limited. I haven’t looked too deep into tracking methods lately, so it may have improved, so take this information with a grain of salt (or whatever that saying is that doesn’t make much sense). In general, you create an “ad channel” and that will help you determine the performance of the ad (or ads) *attached” to that channel. Many sites allow you to embed AdSense in templates or widgets so usually the same ad is used on the entire site. Therefore, tracking on the site level is often what occurs. But, folks will often track on the ad slot/web site level as well.

You could get clever and manually create an ad and ad channel for every page on your site. This could get very cumbersome. There’s got to be a better way, and there probably is. I won’t research it now though, this is just an “intro” article after all.

Applying for an AdSense publisher account – use your Gmail account!

Now, to apply you will need to have your web site setup already (with your own domain name and content!). Then, using your Google account (i.e. Gmail or YouTube account) go through the app process.

After Google peeps at your site, it will let you know if it qualifies or not. If so, you just have to place your code. The code will initially be blank after placement on your site. Once an ad shows up, you know that your account is active. After your account is active you can create new ads to run on other sites

The app process could take anywhere from one day to a couple of weeks or longer. Just be patient and wait it out. Google sends emails through each phase so you will know where you’re at. If you don’t see an email for quite awhile it may have got lost. That happens. Have a peek in your AdSense account and you will see messages across the top indicating where you’re at in the process.

Enjoy your new revenue stream, some people make a living at it!

How to get Google Adsense approved quickly genuine trick?

Google Adsense approval is biggest headache of new bloggers. Fact!! happiest moment for most of the new bloggers is also when they get Google Adsense approved account. Same thing happened to me, the day I got Google Adsense approved I felt like a rich guy for a moment, But I realized its not yet done.

It is very tough tough to understand why adsense is rejecting your blog. If you are still unaware of this fact you must read this 5 tips you must do before applying adsense. Once you follow all the given steps and still disapproved, you must continue reading.

Genuine Trick to get Google Adsense approved:

Generally people love to used shortcuts for getting job done fast. To be honest if you try to apply any kindof trick which is against adsense policy you will be ban for lifetime.  I still believe few small changes and smart work can result better in the most genuine way to play safe.

It is not just about getting Google Adsense approved account, but using it for a long term is more important. Firstly I want you to understand importance of being professional. You can easily win your battle once you think in professional way. Many of us apply for adsense even if we know we are not yet ready.

Now, this discourages badly resulting in some frustration and lack of confidence.  If you think seriously about displaying adsense ads on your blog. If your blog is completely not yet ready, why would anybody advertise on your blog. It is not that your blog is low quality, but what this people wants is little more affords from your end. Little more changes can make things go good, you must take it in positive way.

Why would Adsense not like to add publishers?

Adsense hate publishers!! you think this?? No, you are wrong adsense wants more publishers and need more publishers. If they get more publishers, they get more revenue from publishers. To satisfy advertisers and get some high income from advertisers they follow strict policy.

Generally to get Google Adsense approved we simply need to follow few rules. You have to make them trust you that you are sharing your own thoughts as well as you are going for very long partnership. They will not love to work with someone who partner with them for few days.

So fact is you just need your blog to be little more better than now. You should take this in positive way, to earn good money like professional bloggers you must work like professional bloggers.

I hope you understood the whole concept behind this main reason. I also had very tough time on my early days, I as a blogger could never understood the fact why I was banned. After deep study and many rejection I understood the fact and did it accordingly.

Important tips and trick to get approved fast:

It is always easy to Get Google Adsense approved account with niche blogs or micro niche. Instead of writing on different things, write mostly on one category, this helps to gain more trust easily.

Another important thing is pages like Disclaimer, about us, contact us etc, you must add it in professional way. If you have some organic traffic in your blog up to 20-30 per day it is very good.

Also make sure that you don’t write short articles, you must write at least 500 words per article. I have found many times, they disapprove due to the length of the article.

Category added on your blog should not be empty, it must contain 4-5 article on every article while applying.

Another important thing is your theme design, it should look cool and simple. Navigation should be easy and must navigate to home page at least on the third click.

If you have any doubts or queries ask via comments.

Thank you for reading.