How to panda – proof your website?

What Is Google Panda?

Google panda is an algorythmic filter that lets Google’s search results find high quality websites. Google uses this update to give users better search results based on content and punishes web sites that use unfair ways to rank their web site.

Content is king?

Use quality, non-repetitive content that your users may actually be looking for. The whole point of Google panda is to find quality sites, so if your website contains quality, your website won’t be hindered.

Try: – Building brand-name anchor text

–          Use content based linking

–          Use on-site linkbait to draw entra links

Avoid repetition?

One of the main problem with most websites that get punished by Google panda is that they are filled with lots of excessive advertising and they are too cluttered with the same keywords.

Try: – Adding column to the tables for relevant factors.

–          Determining if your page is over-optimized

–          Diversify and use synonyms, even if they are exact

User experience:

At the end of the day, you are trying to get users/consumers on to your website and you want them to stay on your website. Creating a good user experience, encourage revisits and shares!

Try: – Use Images, video and links that appeal to users

–          Make your content language more accessible

–          Integrate social media and a blog into your websites

Been mauled by Google Panda?

Here are some techniques that might work for you

1. Link Baiting:

Link baiting is any content or feature designed specially to encourage others to link to your website. For example, a company creates a series of humorous videos for the sake of getting the users to spark organic interest from the viewers of the videos.

2. Sponsoring:

Sponsoring organizations like charities, conferences and running contests are a great way to link build and diversify your link portfolios. Hosting an event will allow you to use press release and media outlets to create quality backlinks to your websites.

3. Be a resource:

Be a resource for those in your category or community. Offer resources, tips and tools that people may be looking for. This is a great way to create backlinks, especially because of sharing with social media outlets such as Twitter, Facebook and Pinterest.

Bing: Poor Grammar & Typos May Result In Lower Search Rankings

Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors.

Duane said, “just as you’re judging others’ writing, so the engines judge yours.” Meaning, Bing does look at how a page of content is written. If the page has typos, grammar issues and so forth, to the extent that it might stop a reader from reading on – then it might also negatively hurt your rankings in Bing. Duane wrote:

If you [as a human] struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher?

Duane added that the search engines “over time we begin to see patterns.” If those patterns show poor grammar page after page, day after day, then it might have a stronger negative impact on rankings.

Google On Grammar & Rankings

This is contrast to Google is a different story, at least from what we’ve covered. Yes, Google’sPanda algorithm is about having quality content. But is quality the same thing as not having typos? It is unclear with Google at least.

In October 2011, Matt Cutts said while there is a correlation between spelling and PageRank, the core algorithm currently (back in 2011) does not use grammar as a “direct signal.” Google’s Matt Cutts added earlier this month that poor grammar in comments also does not negatively hurt your rankings in Google.