Online advertising help fund the services we all enjoy, keep web content free, and help business grow.
However, bad and bad ad-funding content can ruin our experiences online and damage our trust in the web as a whole.
In 2013, we continued to fight the online advertising ecosystem’s bad actors to protect people and shield them from these bad practices. Following up on our 2012 report. Below is an overview of our work to fight bad ads and bad ad-funding content last year.
Maintaining a Healthy advertising ecosystem
· Policies
We’re constantly reviewing and updating our advertising policies to reflect current online practices and emerging threats.
· Stopping Bad Ads and Contents
We find remove bad ads and content in our network with a combination of automated systems and human expert review.
· Zero Tolerance
We do not tolerate ads or content that violates our policies. When we‘ll take the appropriate action – including removals and blacklist – as quickly as we can.
Overview
1. Bad Ads
· Disable more than 350,000,000 bad ads.
· Banned more than 270,000 bad advertisers.
· Already well below 1% the proportion of ads removed outside of our initial review processes declined by 50% compared to 2012.
2. Bad Content
· Blacklisted more than 200,000 publisher pages from serving ads
· Removed more than 250,000 ad-funded publishers’ accounts for various policy violations
· Disapproved more than 3,000,000 applications to join our network
2013 Trends
· Banned more than 14,000 advertisers for trying to sell counterfeit goods as attempts on AdWords decreased by 82% compared to 2012.
· Disabled more than 2,000,000 ads for illegal online pharmacies.
· Stopped ad-serving on tens of thousands of sites and disabled more than 5,000 AdSense accounts for violations of our copyright policy – an increase of more than 25% compared to 2012.
· Disabled ad-serving for more than 1,800 sites and over 4,000 AdWords accounts linked to third-party remote tech support scams.
· Disabled ads from more than 400,000 sites hiding malware.
· Disabled ads for more than 10,000 site promoting get-rich-quick schemes.
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