New Free Google Analytics App From Narrative Science Creates Reports In “Plain English”

Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers narrative-styled reports.

Based on the idea of providing website stats and trends using “plain English” versus a series of charts and graphs, Quill Engage claims to offer easy-to-read reports on site metrics like content engagement data, traffic, sources, referrals, paid search and audience segmentation.

Available for download at QuillEngage.com, the application can be used for free on up to ten different websites. Using Narrative Science’s Quill technology, the application analyzes historical data and trends and then creates weekly and monthly reports written in a narrative form.

Incorporated in January 2010, Narrative Science is led by CEO Stuart Frankel. According to the announcement, Quill Engage was built upon the company’s patented artificial intelligence platform Quill.

“Organizations of every size struggle with getting true insight and actionable information from their website data. Quill Engage provides instant analysis in the form of easy-to-read, written reports that empower people to do their jobs better,” said Frankel in the release announcing his company’s new analytics application.