If you are ignoring the power of images in generating traffic to your website than it is your time to U turn. The pages which are well equipped with images are ranked more in Google search for organic traffic than the pages which has no images.
Follow the discussions listed on how to get more traffic by using images and take advantages of image optimization:
Alt Tag Description:
It helps the search engines to identify the title, it’s content or subject of your image. Additionally, an alt tag allows a user to know the content of the image, if he/she is not able to view it or browser doesn’t support the image. Use simple English in description and yet is descriptive. Also involve your keywords properly. If the image has a certain model/product number, add it in the description.
Use of Sitemaps and Search Spiders:
First, develop a sitemap and submit it to Google webmaster tools and different popular search engines. Without un-indexed picture left in their databases, the Google ranking of your pages will automatically improve, as they search the pages. There are a wide range of XML image sitemap plugins readily available, create your own and submit them. Check on the Google image search after you submit. If you have done correctly,s than your images should appear in the search.
Identification of Author:
The thumbnails of the writer which are displayed together with posts and articles may also helpful to improve the click through rate of your page. Just an inclusion of attribute rel= “author” to get a the Google plus profile link or any other search engine’s link can result in impressive changes.
Size of Image:
This may be a main problem in the optimization of images. Many people end up placing images of very high resolution, which takes up a high amount of data transfer usage to load the page and hence reduced and unsatisfied visitors. The key is to keep the size of the image as small as possible. Use of technique of compression before publishing your image online will be more beneficial. Second, keep the file format as “JPG” as it’s supported by almost all the browsers and it can be easily compressed. Improve the quality of the image with the help of Photoshop or other tools like Gimp, but try to keep the size as low as possible.
Image File Name:
Purposeful names of the images will help the search engines to link your image to particular keywords. Use non-generic detailed and short names instead of using something ridiculous like “94574.jpg”. Also, watermarks your images.
Use of original and rare Image:
Google likes fresh and original content; the same concept also applies to an image. It is advisable to always use an original image which has never been used on any website or blog and also an uncommon, classic, eye catching and fascinating image can do the magic to helping you get much more traffic from Google.
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