A Visual Content Marketing Campaign

If you are struggling to get results from all your content marketing efforts or would like to generate a stream of targeted traffic that converts, then you should power up and take your content marketing campaign to the next level

Using Visuals:

Visual content marketing can be the rockstar in your overall digital marketing campaign and you can find out 12 reasons why you should with this next installment from digital marketing Philippines.

1. Visual content helps grab targeted audience’ attention:

You wouldn’t believe just how much information there is right now.

–          1.5 billion individual units of content

–          2 million videos are uploaded each day

–          140 million tweets generated every single day

With such daily volume of information, business owners and digital marketers need to do everything they can grab their targeted audiences’ attention to their online content.

2. Visual Content can be processed faster by the human brain:

The human brain can only process a very limited amount of information at any given time, and data that can be processed much faster than the rest will take precedence in grabbing a person’s attention.

–          Visuals and images make for better content compared to lines and blocks of text

–          According to one research, the brain processes visual information 60,000 times faster than the time it takes for the brain to decode text.

3. Visual Content makes up 93% of all human communication

–          93% of all human communication are practically non-verbal

–          90% of information that enters the brain is practically non-verbal

–          70% of all sensory receptors humans have been all concentrated in a person’s eye

The brain will then process up to 50% of information received by these visual receptors.

Text and graphics if used alone may be imperfect forms of communication so combining visual elements with well-written text can be your ticket for capturing the imagination and attention of your targeted audiences.

4. Visual content generates more views for your posts:

–          Generate up to 94% more views if you add compelling visual elements and graphics

–          14% more views can be generated by press releases if they contain photos when purchased

–          Views can jump up to 48% if they contain both photos and videos

5. Visual content that goes viral can bring tons of inbound links:

–          Tools for visual content marketing like infographics, memes, posters, and the like can go viral if people will like the content well enough to share it within their own online communities and social networks.

–          However, should contain your logos, page or website information so recipients will know where the materials originally come from.

–          Visual content must be syndicated in a form that is clickable – which will bring tons of inbound links back to you.

–          High-quality and relevant inbound links can boost your rankings in search results so make sure the content is tagged with appropriate meta information and text descriptions.

–          Visual that go viral can boost your branding, giving you more probability of being contacted for business by up to 60% of targeted audiences

6. Visual content helps you increase your subscriber and followers

–          Good and compelling visual content can generate more like, comments and shares than updates that contain only texts and words.

–          37% increase in engagements from targeted customers if the article is optimized by adding more compelling visual elements.

7. Visual content is more understandable

–          By adding visual element that can explain what the page is trying to say, targeted audiences can better understand or appreciate your brand’s message.

–          With detailed images, get the attention of up to 67% of your targeted audiences.

–          With visual elements, your audiences are initiated to take action.

8. Visual content can influence human emotions:

–          The result of the psychology of colors which describes how certain colors and color combination generate a particular type of emotion from a particular viewer.

–          It can also influence how a particular viewer will take action – such as influencing their purchasing decisions.

9. Visual content solicits targeted users’ action much more effectively

–          40% of users online will provide better and more favorable responses to a particular visual content than other plain and text-based content.

10. Visual content in video form is more preferred

–          85% of internet users in the united states watch online videos

–          Average of 4 hours of mobile video from their devices

–          26% of these smartphone users watch online video at least once per day

–          25 million smartphone users around the world

11. Visual content generates more social engagement:

–          Use of visual content in Facebook campaigns, generates 65% more engagement just after a month practice

12. Visual Contents make targeted online visitors stay longer:

–          With good and compelling visual content, websites tend to stay longer, long enough for them to consume more and understand the message your content is trying to deliver.