How to panda – proof your website?

What Is Google Panda?

Google panda is an algorythmic filter that lets Google’s search results find high quality websites. Google uses this update to give users better search results based on content and punishes web sites that use unfair ways to rank their web site.

Content is king?

Use quality, non-repetitive content that your users may actually be looking for. The whole point of Google panda is to find quality sites, so if your website contains quality, your website won’t be hindered.

Try: – Building brand-name anchor text

–          Use content based linking

–          Use on-site linkbait to draw entra links

Avoid repetition?

One of the main problem with most websites that get punished by Google panda is that they are filled with lots of excessive advertising and they are too cluttered with the same keywords.

Try: – Adding column to the tables for relevant factors.

–          Determining if your page is over-optimized

–          Diversify and use synonyms, even if they are exact

User experience:

At the end of the day, you are trying to get users/consumers on to your website and you want them to stay on your website. Creating a good user experience, encourage revisits and shares!

Try: – Use Images, video and links that appeal to users

–          Make your content language more accessible

–          Integrate social media and a blog into your websites

Been mauled by Google Panda?

Here are some techniques that might work for you

1. Link Baiting:

Link baiting is any content or feature designed specially to encourage others to link to your website. For example, a company creates a series of humorous videos for the sake of getting the users to spark organic interest from the viewers of the videos.

2. Sponsoring:

Sponsoring organizations like charities, conferences and running contests are a great way to link build and diversify your link portfolios. Hosting an event will allow you to use press release and media outlets to create quality backlinks to your websites.

3. Be a resource:

Be a resource for those in your category or community. Offer resources, tips and tools that people may be looking for. This is a great way to create backlinks, especially because of sharing with social media outlets such as Twitter, Facebook and Pinterest.

Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.

Matt Cutts didn’t mention when the new update is coming out but rather they are currently working on this update. My feeling is that it is far off from being launched, like maybe in two to three months at best, but that is my gut.

This would not be the first time Google released a softer Panda update. They did a softer update to the Panda algorithm possibly in July of last year.

Now Panda is more of a monthly rolling update and Google is unlikely to confirm future Panda updates.

Learn more about Google Panda updates.